With Fewer Resources, Creators Will Be Forced to Evolve—Quickly
“By every indication, 2023 is shaping up to be a difficult year for the creator economy, but not a hopeless one. VC investment in Q4 of 2022 was down 79% from the same period in 2021; social media platforms have dramatically slashed their programs for creators; brands are curtailing their spending, particularly with mid- to lower-tier creators; and creator tech platforms have been cutting costs. It’s a confluence of events that would lead any rational person to think things are bad and only getting worse.”