With Little Marketing Budget but Lots of Moxie, How Stuckey’s Is Plotting a Big Comeback
“But with so few Stuckey’s locations left—and the fact that Stuckey’s products are already for sale in chains like Cracker Barrel—billboards made no sense anymore. But Wright figured they didn’t need a pricey media buy anyway. The job at hand was to introduce younger generations to Stuckey’s by tying it to the nostalgia of the road trip—and that was a job for social media.”