As a founder marching toward a launch, you’re obsessed with a litany of tasks–product development, beta testing, sales, hiring and partnerships. There’s one element that doesn’t fall into any of these areas that is surprisingly undervalued and therefore overlooked; yet, it can make or break your company. It’s PR. If you don’t execute on brand positioning and storytelling, press and analyst coverage, and social media volume and engagement, you’ll undoubtedly make it out of the gate, but elation can soon turn to panic as the downloads, sales and capital you need to survive, don’t materialize. There are more than 20,000 startups in Silicon Valley alone. Unfortunately, most of them won’t make it. How can you minimize the risk of this happening to your company?
Let me first tell you what not to do. Over my 30-year career in technology marketing, I’ve seen many startups wait until a month or less before their launch to begin the process of outreach to PR agencies. These well-meaning entrepreneurs think they’ll talk to a few firms, make a decision, and then take a hands-off approach by turning things over entirely to the agency team to execute a successful launch. They’re often caught by surprise when they discover how long it takes to find a good match, and often at a higher cost than they anticipated. On the flip side are those who think they can simply do it themselves. After all, they know their product better than anyone else. They quickly discover that the process and the ability to get significant results are almost impossible without having first developed the specific expertise and connections to get the job done. It’s like me saying that I can develop an app or enterprise software simply because I’ve been in the tech business for a long time.
So here’s the good news: We at Karbo Com decided that no great product or service should weakly enter the market because a company doesn’t have the funds normally spent by Series A (or later) funded startups. Why are we doing this? We’re passionate about tech, and we love nothing more than working with tomorrow’s superstar companies. Like the time we took the founder we met with over a Costco table, to the Time 100. We’re putting our money where our mouth is with the Karbo Com PowerStart PR Launch Program. The Program offers customized PR campaigns for seed-financed startups at an affordable price. Read today’s full announcement for additional details.
Contact us, firstname.lastname@example.org, to partner closely with our teams of veterans and rising PR stars. We craft and execute tailored programs that get results, and we’d love to do this for your startup.